Web Design – Your Image, Graphic and Visual Options
Images are one of the most effective ways of communicating knowledge and meaning. The examples exist throughout human history with cave paintings in France, hieroglyphics in Egypt and indigenous art in Australia all showing that communicating stories and ideas through images is a universal trait we all share.
Just because websites can host an unlimited amount of text, it doesn’t mean that they should. In fact, the experts at Web Design Melbourne say most websites could be greatly improved by paying far more attention to images and visuals.
We’ve identified the most effective ways of communicating through images and broken them down below to give you a solid overview of the different ways you could add these elements to your website to reach your customers better.
Logo Familiarity
Your logo is the ‘face’ of your business. And just like any relationship, you want people to remember your ‘face’. The simplest way you can do that is to make sure that your logo is present on every one of your web pages, and also in the footer of each page.
Sliding ‘headers’ that stay pinned to the top of the screen while browsers scroll through your pages can accomplish this goal as well.
Another neat trick you can use it to add a ‘moving’ element to your logo by animating it. Google does this to good effect to highlight important dates, holidays and people but even something as simple as having the logo unfurl as the page is opened for the first time can accomplish the job.