When you run a business, things don’t always go according to plan. Instead of the plain sailing you expected, suddenly there are shareholder disputes to settle. If you are the director you have certain obligations and the first one is the consult with a commercial lawyer to ensure you take the right road to recover. If you don’t, it is possible to lose the business altogether.
The first thing to be done is to negotiate with the other parties to try and resolve the conflict. If this doesn’t work it can be taken to mediation where a neutral party helps to facilitate the discussion so that the parties can hopefully, resolve the conflict. The mediator has no say in how the parties resolve it or in seeing that the resolution is a fair one.
SEO or search engine optimisation is essential for your website. Why? If you have ever surfed the web you will know that you type in your keyword to the search engine and look through that first page of results. Then you usually choose one of the first three websites that look as if they have what you want. How do those pages turn up on the first page? Through Expert SEO techniques.
In actual fact, the search engines return many more pages of results for that keyword you typed in, but you – like most other people – know that those first pages have the most relevant information on them. You know this because you trust the search engine to find it for you. While some people choose to look at some of the results further down the page, or to click on the next few pages in their search, in most cases people will choose something from the first page and even from the top of that first page. It is human nature to want a speedy experience and this is how to get it.
Web design is a bit like house design; different trends evolve over time. If your business website was designed 10 or more years ago and you’ve never changed it, you might be wondering if you need to upgrade. Much depends on what your website was designed to do – and if it is still performing as you would like it to.
There have been many changes in website design over just the last few years. Some are excellent; others not so good. Once it was thought that if a website had all the bells and whistles that were available and popular at the time, it would be a success. Then it was found that adding all that stuff not only confused visitors, but made the page load slowly.
Setting up your own small business may be a dream come true, but if you don’t want it to turn into a nightmare, it is essential to get the right kind of advice and guidance. There are many professionals who can help you from web designers and general internet business consultants, but talking with good lawyers should always be one of the first steps. In fact, it is a good idea to keep on with the same lawyers all the time so they become familiar with you and your business and can advise you quickly whenever you need it.
Apart from solicitors, who else can help you in business? Setting up a business can be a complex undertaking and you should never fly solo unless you intend to be a sole trader; even then you’ll likely need an accountant. Here is a list of people you are likely to need for advice and help.
Business people who talk about Google Adwords marketing know that it is a way to increase their profits exponentially if done properly. But often, businesses don’t spend enough on advertising to make a profit. That’s not to say you have to spend thousands, although larger businesses can and often do. But when you are starting a new business, this kind of budget is rarely available. That doesn’t mean to say adwords marketing is out of your reach; it just means you need to set your budget properly.
If you are starting to feel a bit confused, here are 3 tips to simplify things.
Having made the decision to take your business online you now need to find a digital agency to design the website so it can accomplish what you have planned, whether that is to gather email addresses or sell products – or both. It is important to choose these people with care so your website can be the best ever.
Web design skills
In most cases you’ll need to outsource the work, but don’t choose just anyone whose qualifications you cannot validate. There are many people who can put up a website, but do they know anything about Search Engine Optimisation? SEO is an essential part of the success of your website. It is enhancing the text and many other elements in a way that will help the search engines recognise your website as a top quality one that offers value to searchers.
When you run a small business you will come across any number of standard business contracts that are essential to the day to day running of your small business. Most commercial lawyers know that in general, many of these are actually unfair to the small business because they are not drafted in favour of the larger companies that offer them.
Many standard form contracts have not been at all fair to the small business. Up until now, there was not much you could do about it, except try to have a clause put in that covered your liability, but the other party didn’t have to agree to it, so it was either sign up or lose the deal. However, that has just changed, so you don’t have to suffer under any unfair contracts any more.
There are many different kinds of website and not all have the best website design. For many, it doesn’t even matter because they just want a way to get their story out onto the world wide web. But for a business website the design is extremely important. You need to have a clear goal for your website and have it designed so it succeeds in doing whatever your goal is; selling products or services, offering valuable information to gain an email address or simply advertising your offline business to the local area.
Ease of use
The best website design will include many of the latest technologies and trends to keep customers safer when using it and to ensure that traffic flows to and through it, easily finding what they want. It should integrate many elements seamlessly so that potential customers not only find what they want, but have no trouble – or hesitation – in purchasing it.
Most businesses these days have an online presence. Not only is it good for your business, but people expect it. With the upsurge of all things Internet over the last few years, if a business has no website people tend to wonder if it is actually a bona fide business. Once the decision has been made to go online you will want to get everything set up as quickly and efficiently as possible and the best way to do that is to consult a professional digital marketing agency right from the start.
Of course, you will have to work out what you want your website to accomplish before you go ahead. Is it just to advertise the business or do you want to take orders, sell products, offer a service or just provide a contact point? The digital agency needs to know so they can set up the website properly.