Business people who talk about Google Adwords marketing know that it is a way to increase their profits exponentially if done properly. But often, businesses don’t spend enough on advertising to make a profit. That’s not to say you have to spend thousands, although larger businesses can and often do. But when you are starting a new business, this kind of budget is rarely available. That doesn’t mean to say adwords marketing is out of your reach; it just means you need to set your budget properly.
If you are starting to feel a bit confused, here are 3 tips to simplify things.
- You can get started for as little as $25 per week
- Google adwords can be as simple or as complex as you like. Keep it simple if you are new to it.
- Have patience. Don’t quit too soon, but watch your spend carefully.
When you start your adwords campaign you’ll have many blanks to fill in on the adwords forms. The main ones are your daily spend, the target audience, and writing your ad. The adwords website makes it all quite easy to fill in with automatic infill in some cases.
When setting your budget you have to work backwards from the profit per sale to the conversion rate cost and the cut you give to Google. But setting a low daily budget will ensure the ad is not shown after the limit is reached, so it can never ‘accidentally’ cost you more.
Before you start, it is a good idea to go to the website and give yourself time to read the instructions, especially about how to choose keywords and write your ad. It doesn’t matter if this takes a week, so long as you understand it in the end. The keywords are what people use when searching for what they want. If you include these keywords in your ad, the search engine will display your ad when a user types that keyword into the search field.
You will have done this plenty of times. If not, do it now. Bring up Google and type any search term you are interested in, into the search box. Click on it and see what ads are displayed on the page that comes up. There will be several ads along the top of the main results, and ads on the right hand side as well.
These are Google Adwords and when your ad goes live will be where it can be found. Many people aim to get their ad on the top, but that is not necessarily the best place. Ads on the right side are often clicked on just as much because they can display an image. Click on one and see where it takes you. It will usually be a landing page from which you can access the goods advertised. This is what you have to have before you run your own ads.