SEO or search engine optimisation is essential for your website. Why? If you have ever surfed the web you will know that you type in your keyword to the search engine and look through that first page of results. Then you usually choose one of the first three websites that look as if they have what you want. How do those pages turn up on the first page? Through Expert SEO techniques.
In actual fact, the search engines return many more pages of results for that keyword you typed in, but you – like most other people – know that those first pages have the most relevant information on them. You know this because you trust the search engine to find it for you. While some people choose to look at some of the results further down the page, or to click on the next few pages in their search, in most cases people will choose something from the first page and even from the top of that first page. It is human nature to want a speedy experience and this is how to get it.
How to get in the top position
To get your website in that top position, where more people are likely to click on it takes expert SEO techniques. While organic, relevant copy on your website is of the utmost importance, information that includes the right keywords while also offering value to the visitor is also important. Not just one page either; the more new information you have, the more likely it is that the search engines will deem your site to be an authority on the topic, whatever that happens to be. The result? They’ll choose your website to be one of those on the first page results.
Search engines are getting smarter
Those keywords must appear in the right places without being over-used. Search engines can recognise the practice of keyword stuffing and will not choose your website for their results page. However, information and keywords are only a small piece of the whole when it comes to SEO. There are inbound and outbound links, internal links, metadata and a great many more components of SEO that must be in place before your website will rise to the top.
It may take time too, because there are many new websites being activated daily and the search engines take a while to find them all and rate them. There are ways to make this happen more quickly, ways that your SEO specialist should know about and ensure they are implemented on your website right from the first.
Getting on that first page of the search engine results for a certain search term or keyword is what most businesses dream of, but few actually achieve. If that is your goal, you’ll need an SEO expert to help you.