Web design is a bit like house design; different trends evolve over time. If your business website was designed 10 or more years ago and you’ve never changed it, you might be wondering if you need to upgrade. Much depends on what your website was designed to do – and if it is still performing as you would like it to.
There have been many changes in website design over just the last few years. Some are excellent; others not so good. Once it was thought that if a website had all the bells and whistles that were available and popular at the time, it would be a success. Then it was found that adding all that stuff not only confused visitors, but made the page load slowly.
Both of these results ended up turning visitors away from the website. Visitors to a website are looking for something specific and the quicker they find it the happier they are. If they have to wade through the muddy waters of too much stuff that’s not really what they are after they’ll leave. And of course, a page that loads slowly is a turn-off right from the start.
While it seems that simple is best when it comes to websites, remember that your ancestors had a simple house. They thought it was great because there was nothing else to compare it with. But it may not have had running water or electricity. Similarly, you can be too simple when it comes to websites.
There are many different kinds of website and not all have the best website design. For many, it doesn’t even matter because they just want a way to get their story out onto the world wide web. But for a business website the design is extremely important. You need to have a clear goal for your website and have it designed so it succeeds in doing whatever your goal is; selling products or services, offering valuable information to gain an email address or simply advertising your offline business to the local area.
Ease of use
The best website design will include many of the latest technologies and trends to keep customers safer when using it and to ensure that traffic flows to and through it, easily finding what they want. It should integrate many elements seamlessly so that potential customers not only find what they want, but have no trouble – or hesitation – in purchasing it.
One thing everybody who goes online wants is to achieve their goal in the fastest possible time. Busy people may only have a few minutes to find out or get what they want online. They use their iPhone to access the internet while travelling to work or standing in the checkout queue of their local supermarket. If they can get to your website and purchase what they want in that time, then they will deal with you again, knowing that your website was one of the easiest and best to use.