Web design is a bit like house design; different trends evolve over time. If your business website was designed 10 or more years ago and you’ve never changed it, you might be wondering if you need to upgrade. Much depends on what your website was designed to do – and if it is still performing as you would like it to.
There have been many changes in website design over just the last few years. Some are excellent; others not so good. Once it was thought that if a website had all the bells and whistles that were available and popular at the time, it would be a success. Then it was found that adding all that stuff not only confused visitors, but made the page load slowly.
There are many different kinds of website and not all have the best website design. For many, it doesn’t even matter because they just want a way to get their story out onto the world wide web. But for a business website the design is extremely important. You need to have a clear goal for your website and have it designed so it succeeds in doing whatever your goal is; selling products or services, offering valuable information to gain an email address or simply advertising your offline business to the local area.
Ease of use
The best website design will include many of the latest technologies and trends to keep customers safer when using it and to ensure that traffic flows to and through it, easily finding what they want. It should integrate many elements seamlessly so that potential customers not only find what they want, but have no trouble – or hesitation – in purchasing it.