Having made the decision to take your business online you now need to find a digital agency to design the website so it can accomplish what you have planned, whether that is to gather email addresses or sell products – or both. It is important to choose these people with care so your website can be the best ever.
Web design skills
In most cases you’ll need to outsource the work, but don’t choose just anyone whose qualifications you cannot validate. There are many people who can put up a website, but do they know anything about Search Engine Optimisation? SEO is an essential part of the success of your website. It is enhancing the text and many other elements in a way that will help the search engines recognise your website as a top quality one that offers value to searchers.
Online marketing skills
The people who design and build your website also need to be able to market it for you, unless you know all about how to do this in the online world. There are many ways to market a website business, from social marketing to Google adwords and each one has its own set of criteria that needs to be implemented for the best result.
Look at their work
Finding a digital agency needn’t be difficult because they’ll have a website that showcases their skills and a list of clients they have worked with. You can go to those websites and see if you like the results. It’s a bit like driving around the neighbourhood to view homes built by the company you are considering to build your own home.
Professional vs. amateur
If you have been on many websites you will soon get a feel for which are done professionally and which ones are amateurish. You want your website to be in the first category so it will perform in the way you envisage. A professionally designed and implemented website will be aesthetically pleasing, give visitors the information they need, and offer a quick and easy navigation experience.
Visitors won’t have to search the page with a magnifying glass to find where the Buy Now button is or to work out where to go next for what they want. When visitors experience frustration in their online dealings they simply click off that website and find another one that makes it easier for them.
Once you’ve found the digital agency for you it is essential to communicate well with them so they can understand your business and what you want from your website. You will need to explain exactly what you want your website to do and be very clear about your end goals. Only then will the agency be able to create the work of art that will be your website.