Having made the decision to take your business online you now need to find a digital agency such as Slinky to design the website so it can accomplish what you have planned, whether that is to gather email addresses or sell products – or both. It is important to choose these people with care so your website can be the best ever.
Web design skills
In most cases you’ll need to outsource the work, but don’t choose just anyone whose qualifications you cannot validate. There are many people who can put up a website, but do they know anything about Search Engine Optimisation? SEO is an essential part of the success of your website. It is enhancing the text and many other elements in a way that will help the search engines recognise your website as a top quality one that offers value to searchers.
Online marketing skills
The people who design and build your website also need to be able to market it for you, unless you know all about how to do this in the online world. There are many ways to market a website business, from social marketing to Google adwords and each one has its own set of criteria that needs to be implemented for the best result.