Month: February 2017

What the Best Website Design will Do for Your Business

What the Best Website Design will Do for Your Business

There are many different kinds of website and not all have the best website design. For many, it doesn’t even matter because they just want a way to get their story out onto the world wide web. But for a business website the design is extremely important.  You need to have a clear goal for your website and have it designed so it succeeds in doing whatever your goal is; selling products or services, offering valuable information to gain an email address or simply advertising your offline business to the local area.

Ease of use

The best website design will include many of the latest technologies and trends to keep customers safer when using it and to ensure that traffic flows to and through it, easily finding what they want. It should integrate many elements seamlessly so that potential customers not only find what they want, but have no trouble – or hesitation – in purchasing it.

One thing everybody who goes online wants is to achieve their goal in the fastest possible time. Busy people may only have a few minutes to find out or get what they want online.  They use their iPhone to access the internet while travelling to work or standing in the checkout queue of their local supermarket.  If they can get to your website and purchase what they want in that time, then they will deal with you again, knowing that your website was one of the easiest and best to use.

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Adwords Marketing Simplified

Adwords Marketing Simplified

Business people who talk about Google Adwords marketing know that it is a way to increase their profits exponentially if done properly. But often, businesses don’t spend enough on advertising to make a profit. That’s not to say you have to spend thousands, although larger businesses can and often do. But when you are starting a new business, this kind of budget is rarely available. That doesn’t mean to say adwords marketing is out of your reach; it just means you need to set your budget properly.

If you are starting to feel a bit confused, here are 3 tips to simplify things.

  • You can get started for as little as $25 per week
  • Google adwords can be as simple or as complex as you like. Keep it simple if you are new to it.
  • Have patience. Don’t quit too soon, but watch your spend carefully.

When you start your adwords campaign you’ll have many blanks to fill in on the adwords forms. The main ones are your daily spend, the target audience, and writing your ad. The adwords website makes it all quite easy to fill in with automatic infill in some cases.

When setting your budget you have to work backwards from the profit per sale to the conversion rate cost and the cut you give to Google. But setting a low daily budget will ensure the ad is not shown after the limit is reached, so it can never ‘accidentally’ cost you more.

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How to Avoid Problems with Your Renovations

How to Avoid Problems with Your Renovations

DIY renovations can save money and give great satisfaction to those who love working with their hands.  Whether you love working with timber, painting, or simply planning it all out, working out when electrical contractors and other trades should come and fitting the different pieces together like a jigsaw puzzle, doing home renovations is what makes life worthwhile for many people.

If you are into home renovations and improvements it is essential to know what is legal for you to do and what is not, when council permission is needed and what all those other rules and regulations are. No one likes red tape, but it is a fact of life and ignoring it can be costly.  Here are some ways to avoid any problems with your renovations.

  • Cost out the job. If it is going to cost more than $3,300 you will need council permission.
  • Work with the council to determine what is needed in your state, as the rules and regulations vary by state.
  • Ensure you don’t do work that needs a licensed professional, such as an electrician or residential plumber, even if it looks simple.
  • Make sure all your tradies are fully licensed and have insurance.
  • Have your plans are approved by council and get the necessary inspections as the work progresses, even if it means a delay waiting for the building inspector to come.
  • Don’t attempt to do work you are not qualified for or skilled enough to do. It may seem like it’s going to save money, but in the long run, problems can pop up and be more costly to fix.

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7 Ways to Use Limestone Blocks in the Garden

7 Ways to Use Limestone Blocks in the Garden

If you are considering upgrading the landscaping around your home or commercial building limestone blocks are a good choice for many elements. Limestone is a durable material that is beautiful in its own right. It is strong enough to withstand being out in the weather all the time so is ideal for seating that does not have to be brought inside overnight to protect it from the weather.

There are many other ways to use limestone as part of your landscaping:-

  • Retaining walls. Most blocks that are on a slope will require retaining walls to ensure the soil does not wash away in a storm. But retaining walls can also be used as a garden edging where it needs to be that bit higher than a normal edging. Knee high or even hip high walls are often used to contain plants on a sloping piece of ground. Retaining walls can be used as a feature to enhance the garden or lawn.
  • If you have created a beautiful outdoor area for alfresco meals or entertaining, a wall of limestone can be used as a windbreak, for privacy or to throw some shade onto the area. This can be the ideal finish for your outdoor area to make it pop. It can take what looks a bit plain and convert it to something that is really different and pleasing.

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