Most businesses these days have an online presence. Not only is it good for your business, but people expect it. With the upsurge of all things Internet over the last few years, if a business has no website people tend to wonder if it is actually a bona fide business. Once the decision has been made to go online you will want to get everything set up as quickly and efficiently as possible and the best way to do that is to consult a professional digital marketing agency right from the start.
Of course, you will have to work out what you want your website to accomplish before you go ahead. Is it just to advertise the business or do you want to take orders, sell products, offer a service or just provide a contact point? The digital agency needs to know so they can set up the website properly.
An eCommerce website will need a shopping cart and a merchant that accepts credit cards and PayPal at the very least. If you are just offering a service, these won’t be needed. If you are selling products you’ll need things like a returns policy and other similar things that you will have seen when shopping online yourself. But a website that is just to harvest email addresses will not need those extra things.
So having thought about how you want your website to work, you then have to hire the digital agency to do the work. You’ll work with them and may need to fill out a brief, answering the questions they need to know. Your business name and logo will have to be sent to them so they can use them on your website, which then can be used for Internet Marketing.