# The web site should load quickly and be easy to scan. These are the essential prerequisites of web designing.
# Pay attention to your homepage. That is what the viewers will first see. The home page should be attractive and provide useful information. If it doesn’t satisfy the mentioned criteria then the readers will move on.
# Logo should be linked with homepage both in front-end and in admin.
# Alert messages should be in red color.
# Help message should be in black or light gray color.
# Within the site, minimum use of icons and maximum use of textual links.
# Avoid Pop-Up in the coding, always open in new window or in new tab or use Ajax functionality. Most of user blocked Pop-up messages in the browser. like in Firefox, IE7.
# All files naming convention should be relevant and consistent. Like as an eg. about-us.htm, product-details.htm
# Call for action should present on every page. It reduces the frequency of exit from the site.
# The site should be W3C certified (http://validator.w3.org/). Validating web pages is an important step, which helps in improving and ensuring the quality of website. The validated web pages are also load fast and quickly indexed by search engines.
# Breadcrumb should be present in inner pages of both front-end and admin site. It is easy to navigate the inter-related interfaces.
# Date format & phone number format should be according to the country.
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