From marketing executives for Fortune 500 companies to those fulfilling a lifelong dream of starting a small business, online press releases are an efficient and targeted way to reach target audiences.

From marketing executives for Fortune 500 companies to those fulfilling a lifelong dream of starting a small business, online press releases are an efficient and targeted way to reach target audiences. However, an online press release – no matter how well it is written – will have less overall impact without being optimized for search visibility. Here are 4 helpful and easy-to-implement tips to help boost the search engine optimization (SEO) effectiveness of online press release distribution.

1. Stay pithy and to the point. One great way to aggressively hook a reader, and boost SEO, is to write a short and sweet headline with the keywords also included. Ensure that the headline is kept under a maximum count of 80 characters and ideally, the keywords are also used in the lead-in copy.

2. Use keywords strategically and specifically. The best, most impactful online press releases will link to content that is deeply relevant to the keywords being optimized for. For example, if a bike shop creates a release tailored to performance mountain biking, best practices would suggest optimizing specifically for “performance mountain bikes,” and not biking as a whole.

3. Think about the Web. When crafting content for online press release distribution, do not think in terms of using it as just a media relations tool, but write it as if compiling an information-rich page.

Here are three tips to creating Web-friendly press releases:

• Use formatting like bold, italics, bullet points, short headlines and subheads. This makes press releases simple to skim, encouraging additional full reads of content.

• Insert a company logo for branding and embed photos, graphics and videos. Present what is being written about in pictures, graphs, sound and motion, rather than simply trying to describe it in words.

• Incorporate links from targeted keywords in the press release, not only to rank for those keywords in the search engines, but also so the press release operates as a portal to additional information on those topics. This can drive traffic to a Website and possibly to landing pages utilizing the same keywords.

4. Consider a service that supports multimedia. Consider a press release distribution service that allows multimedia content hosting like YouTube. By integrating multimedia elements into your release, the opportunity exists for increased exposure through universal search results. For more information and tips to maximize online press release distribution,

visit PRWeb at http://service.prweb.com.

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